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Preventing litter is “Simple As That,” says new campaign in Washington

Statewide effort encourages people to use a litter bag and talk to their family and friends about littering

OLYMPIA – More than 75% of Washington residents choose to not litter and about 26% of litterers would be motivated to stop if a friend, family member, or passenger asked them to refrain, according to 2021 research commissioned by the Washington State Department of Ecology (Ecology). These numbers sound promising, but the truth is that more than 18 million pounds of litter accumulate annually on Washington’s roads, parks and recreation areas.

Preliminary results from a 2022 statewide litter study show 24,001 litter items per mile on Washington’s urban interstate highways. Plastic food wrappers, snack bags and cigarette butts are some of the most commonly found items. In Ecology’s 2021 research, people also identified not having a car trash bag as the top reason that they litter.

The Washington State Department of Transportation (WSDOT) and Ecology together spend more than $9 million annually on cleanup efforts – pickup crews and volunteers collected 357 tons of garbage in July alone. Unfortunately, this is only a small fraction of what is tossed on the road, and millions of pounds of waste gets left behind.

“Litter adds up when we don’t make simple choices to properly dispose of garbage. It damages our environment, hurts wildlife, and threatens public health, safety and our economy,” said Washington Gov. Jay Inslee. “Ultimately, our success is determined by people choosing to not litter.”

Ecology’s "Simple As That" campaign is designed to help prevent litter by changing the behaviors that cause it. The campaign gives people simple tips to avoid littering and motivates them to talk to their friends and family about living litter free. It encourages Washingtonians to:

  • Always have a dedicated container for collecting trash. Use a litter bag while traveling to keep your vehicle tidy and reduce the chances of littering accidentally when you open a door or window. When visiting parks and other recreation areas, bring a bag with you so it’s easy to pack out what you packed in.

  • Hold on to trash from your travels until you reach a waste receptacle at a gas station, rest area or your destination. It may not seem like a big deal to toss the occasional bag or bottle on the ground, but those decisions add up to millions of pounds of litter (and millions of dollars of clean up) every year in Washington.

  • Live litter free and help others do the same. Make sure your friends and family know how to live litter free and help them make better choices. When we all look out for each other, it makes a big difference for our state.

As a part of the campaign, Ecology is running statewide advertising in English and Spanish and partnering with Fred Meyer stores to give away free car litter bags to shoppers across the state. In addition, it is distributing a Litter Prevention Toolkit to allied government agencies, jurisdictions and nonprofit organizations to help reach Washington residents.

“Litter is a big problem with simple solutions. Small actions like keeping a litter bag in your car to collect garbage can make a huge difference,” said Amber Smith, statewide litter prevention coordinator at Ecology. “It’s critical for us to stop litter at its source. When you take care of your trash the right way, you help create a litter free Washington and set a good example for others. We need everyone to do their part.”

This effort is a part of Ecology’s ongoing We Keep Washington Litter Free campaign in partnership with WSDOT, the Washington State Patrol and the Washington Traffic Safety Commission. The campaign focuses on different littering behaviors through several sub-campaigns, including the significant safety and environmental impacts of unsecured vehicle loads.

From January through July 2022, 816 tons of litter and debris were removed from Washington roadsides. This work was done by WSDOT’s maintenance crews, Ecology’s Youth and Adult Corps, Department of Corrections crews and WSDOT’s Adopt-a-Highway volunteers. Of the 357 tons of litter collected in July, 36 tons were cleaned by Adopt-a-Highway volunteers.

To learn more about this campaign, visit or

More information

About the Washington State Department of Ecology (Ecology)

Ecology’s mission is to protect, preserve and enhance Washington’s environment and promote the wise management of our air, land and water for the benefit of current and future generations.

Media Contact: Amber Smith, (360) 407-6057,

About the Washington State Patrol

The Washington State Patrol is a premier law enforcement agency made up of dedicated professionals who work hard to improve the quality of life for motorists and prevent the unnecessary loss of life on a daily basis.

Media Contact: Chris Loftis, (360) 485-3983,

About the Washington State Department of Transportation (WSDOT)

WSDOT is the steward of a multimodal transportation system and responsible for ensuring that people and goods move safely and efficiently. In addition to building, maintaining and operating the state highway system, WSDOT is responsible for the state ferry system, and works in partnership with others to maintain and improve local roads, railroads and airports, as well as to support active transportation options, such as public transportation, bicycles and pedestrian programs.


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