2021’s Best Places to Shop on Black Friday

Adam McCann, Financial Writer Nov 17, 2021 Black Friday shopping is one of America’s most treasured holiday traditions, but there’s always a bit of hassle involved. Traditionally, shoppers have to get up early, stand in endless lines at stores and try to find deals through hordes of other shoppers — all in the name of savings. Last year, in-person shopping was very limited by the COVID-19 pandemic. For the first time ever, the number of Americans who shopped online on Black Friday passed 100 million, while in-store shopping dropped by 37%. Businesses are largely open to full capacity this year, though, so we may see a resurgence in in-person shopping. Black Friday sales have also been changing during the past few years. They are starting earlier, weeks ahead of the actual shopping holiday at some stores. That’s good news for consumers who want to stretch out their purchases over a longer period of time rather than buying everything in one day. So which stores offer the best discounts and for which items? To answer that question and help consumers maximize their Black Friday savings, WalletHub surveyed nearly 5,000 deals from 21 of the biggest U.S. retailers’ 2021 Black Friday ad scans. Below, we’ve listed the stores offering the largest advertised discounts in various product categories such as “Jewelry” and “Appliances.”